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Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay relevant and desirable. I wrote about this idea a couple weeks ago. Yet it begs the question, why must a brand be refreshed? Brands are updated for two...
Making sales calls are fun. You get to meet new people, understand their challenges, share insights and present solutions. If all goes well, you close the deal. Here's the question: what is the value of your time to make a sales call? You never go to a sales call...
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Jeremy Miller
Top 30 Brand Guru
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