Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
Marketing as a Percentage of Revenue
read more
BLOG
Why Brands Need To Be Refreshed
Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay relevant and desirable. I wrote about this idea a couple weeks ago. Yet it begs the question, why must a brand be refreshed? Brands are updated for two...
Are sales calls a good use of your time?
Making sales calls are fun. You get to meet new people, understand their challenges, share insights and present solutions. If all goes well, you close the deal. Here's the question: what is the value of your time to make a sales call? You never go to a sales call just...
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!
About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
