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Alpha Poly Packaging: Easy In, Impossible Out

Alpha Poly Packaging: Easy In, Impossible Out

Manufacturers grow their brands by innovating and staying a step ahead. Alpha Poly Packaging, a manufacturer of film and bag packaging, strategy can be described as “easy in, impossible out.” Clients come for the products, but stay for services that help them run their business and deliver results. Alpha is growing a sticky brand by embracing both sides of the equation.

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7 Seas: A Brand Starts With A Relationship

7 Seas: A Brand Starts With A Relationship

A great brand name and packaging is only valuable if you get your product onto the store shelves. The foundation of a great brand is relationships—strong ones that you grow and nurture. There are always gatekeepers who will either support you or block you. Without their endorsement, your brand doesn’t stand a chance.

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You Don’t Control Your Brand

You Don’t Control Your Brand

You don't define your brand. Your customers do. Think of it this way, a brand is a file folder in your customer's mind. They experience your company, make a judgment, categorize you and file that knowledge away for later. If your business is easy to understand and has...

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