Creating a First Call Advantage: Applying the 3% Rule

Creating a First Call Advantage: Applying the 3% Rule

The 3% Rule is like the 80-20 Rule.  It's a rule of thumb to understand your customers' buying cycle.  The goal is to understand your customers' buying habits to position your brand as your customers' first call when they're ready to buy. The 3% Rule At any given...

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