At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you’re needed to be your clients’ first choice when they’re ready to buy.
First Call Advantage: Be Your Clients’ First Choice
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Path of Search: Targeting Active Buyers
Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they’re considering their options. This is a major element of a demand generation program.
Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
93% of B2B Purchases Start With Search
According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80's and 90's, B2B buyers started their...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
