Path of Search Archives -

First Call Advantage: Be Your Clients’ First Choice

At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you’re needed to be your clients’ first choice when they’re ready to buy.

Path of Search: Be in the right place at the right time when your clients are ready to buy

Path of Search: Targeting Active Buyers

Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they’re considering their options. This is a major element of a demand generation program.

3% Rule: How to manage demand generation

Demand Generation: How It Works

Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.

93% of B2B Purchases Start With Search

According to Marketo, “93% of B2B buyers begin their buying process using Internet search.” That’s an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80’s and 90’s, B2B buyers started their purchasing process with their networks. They spoke with friends and colleagues, and asked for … Continued

Tag: Path of Search

First Call Advantage: Be Your Clients’ First Choice

Path of Search: Targeting Active Buyers

Demand Generation: How It Works

93% of B2B Purchases Start With Search

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