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Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay relevant and desirable. I wrote about this idea a couple weeks ago. Yet it begs the question, why must a brand be refreshed? Brands are updated for two...
One of the great myths of sales and advertising is people can be persuaded to do things they don't want to. Some sales people like to say, "I can sell ice to Eskimos." As if to say, they can overwhelm their customers with so many arguments and benefits that the...
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Jeremy Miller
Top 30 Brand Guru
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