Features and Benefits Don’t Build Brands
Companies love to compare their products to the competition, and justify why they're better. They've got the ...
Category: Perceived Quality
3 Ways to Demonstrate Your Brand is Better
You can have the best product in the world, but if you're customers don't recognize its quality they won't value ...
Kicking Tires: How Customers Perceive Quality
Is a Mac better than a PC? Depends who you talk to. I think the general feeling is Macs are better designed, ...
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Jeremy Miller
Top 30 Brand Guru
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