What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
Big goals drive sales performance. Versature, a business phone company and client of Sticky Branding, doubled their sales in 90 days. Paul Emond, CEO of Versature, shares his experience working with Sticky Branding, and the impressive results his company is achieving.
A sales driven culture is a key differentiator in any high growth company. Scalar is one of Canada’s fastest growing IT companies, and they have a culture of sales. They’re customer focused, and their sales people are a conduit to their customers.
BHAGs drive performance. Modern Engineering is one of the oldest machine shops in British Columbia, but they are standing out with a big hairy audacious goal, a BHAG. The goal stretches Modern to try things beyond their reach, but it also focuses their team on what’s important.
What do you want your website to do? We launched a new version of StickyBranding.com with a clear goal: generate email subscribers. Within 30 days email subscriptions are up 400%. And we’re seeing gains across the board: 38% increase in unique visitors, 129% increase in average duration on the site, and the bounce rate fell from 86% to 35%.
The New Year is a time for renewed optimism and planning. Before you start plotting your priorities for the upcoming year, take a moment and look backwards. Measure your New Year’s Resolutions by looking to past milestones, and then setting goals and measures based on how far you’ve already come.
“You can’t manage what you can’t measure.” Sage advice. I’m not interested in the soft-squishy side of marketing. I want to see brand strategies that clearly move the sales needle. Mid-market companies can look to six brand metrics that drive sales.
A talented marketer with no marketing budget can achieve more than a weak marketer working with a $50,000 marketing budget. Working with the right marketing talent will accelerate your business, and help you go further, faster.
Relationships make ideas happen. Quartet Service has more than doubled in size by developing relationship management into a competitive asset.
We just passed the halfway mark in the year. June 2 was the midpoint of 2012, and now is an ideal time to revisit your New Year's resolutions. Business plans require regular reviews and adjustments, and so too do personal goals. Over the weekend I pulled out my...
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!