Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
A Little Humor Goes a Long Way
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Extraverts Are Not Better at Sales, but Neither Are Introverts
There is a myth in business that extraverts are better sales people. Research proves that wrong. Ambiverts outperform both extraverts and introverts.
Showcase Your Brand Personality
The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.
Differentiating When Everyone Is The Same
Instead of trying to offer unique services in a commoditized market, create a unique experience. Differentiate on your firm’s personality, values or interests.
Branding: Bland, Boring And Blue
33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
Expertise Defines Credibility
Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable. Corporate headquarters were built to make a statement. The...
Speak Up. Let Your Personality Out
Content fuels the Web. It's what your customers experience online, and what brings your brand to life. Your articles, your videos, your tweet all come together and provide a sense of who you are and what it's like to work with your company. Here's the question: does...
What Animal is your Brand?
Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO gecko. Each insurance company uses animal characters to differentiate their brands, and achieve a first call advantage with their customers. Animals take a...
Brand Personalities Sell; They’re Sticky
Have you ever described someone as "lacking a personality?" As if to say, they were so bland and boring they didn't even have a personality. Personality is an important aspect of attraction and engagement. We choose to associate with people that have "interesting...
What Pixar can teach us about Branding
Cartoonists and animators have a unique gift to accentuate the positive. They draw on the essence of an action, and then exaggerate and dramatize it. For example, in Pixar's movie UP, dogs can talk. As Dug explains, "Hi there. My name is Dug. My master made me...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
