Category: Personality

A Little Humor Goes a Long Way

A Little Humor Goes a Long Way

Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
Extraverts Are Not Better at Sales, but Neither Are Introverts

Extraverts Are Not Better at Sales, but Neither Are Introverts

There is a myth in business that extraverts are better sales people. Research proves that wrong. Ambiverts outperform both extraverts and introverts.
Showcase Your Brand Personality

Showcase Your Brand Personality

The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.
Differentiating When Everyone Is The Same

Differentiating When Everyone Is The Same

Instead of trying to offer unique services in a commoditized market, create a unique experience. Differentiate on your firm’s personality, values or interests.
Branding: Bland, Boring And Blue

Branding: Bland, Boring And Blue

33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
Expertise Defines Credibility

Expertise Defines Credibility

Until very recently where you worked said a lot about your business and your brand. In the 80's it was ...
Speak Up. Let Your Personality Out

Speak Up. Let Your Personality Out

Content fuels the Web. It's what your customers experience online, and what brings your brand to life. Your ...
What Animal is your Brand?

What Animal is your Brand?

Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO ...
Brand Personalities Sell; They’re Sticky

Brand Personalities Sell; They’re Sticky

Have you ever described someone as "lacking a personality?" As if to say, they were so bland and boring they ...
What Pixar can teach us about Branding

What Pixar can teach us about Branding

Cartoonists and animators have a unique gift to accentuate the positive.  They draw on the essence of an action, ...

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Jeremy Miller

Top 30 Brand Guru

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