Category: Persuasion

A Simple Hack to Spark Conversations

A Simple Hack to Spark Conversations

Every day you use mental autoresponders: canned response to routine questions. To spark engagement change your autoresponders. A simple hack to generate conversations.
Customers Persuade Themselves: The Power of Positive Mind Chatter

Customers Persuade Themselves: The Power of Positive Mind Chatter

Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
Make Your Brand Visibly Different

Make Your Brand Visibly Different

It's one thing to commit to growing an incredible brand, but if your customers can't see it they won't believe it. Sticky brands are visual brands. Make your brand visibly different.
Google Dictates Web Design

Google Dictates Web Design

We all play by the rules; Google's rules. Scan the web, and you will see website-after-website conforming to the ...
Fear Doesn’t Sell

Fear Doesn’t Sell

Fear is a powerful emotion. It's up there with joy, lust and anger. It's a basic, raw emotion that directly ...
Dog-Whistle Politics

Dog-Whistle Politics

Politics is a fertile ground for marketing innovation. The stakes are high, there's a lot of money in play and ...
Use Metaphors to Persuade: Take a page from Seth Godin

Use Metaphors to Persuade: Take a page from Seth Godin

Metaphors are very powerful communication tools. They act as a lens, and get people to consider ideas or concepts ...
Customers Want Clarity Not Certainty

Customers Want Clarity Not Certainty

Nothing in life is guaranteed. We know that. We accept that. That's life. So why do organizations try to sell on ...
The Power of Attraction

The Power of Attraction

Attractive people are more persuasive than ugly people, and the same goes for websites. Attraction is a well ...
People Persuade Themselves

People Persuade Themselves

One of the great myths of sales and advertising is people can be persuaded to do things they don't want to.  Some ...

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Jeremy Miller

Top 30 Brand Guru

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