Category: Persuasion
Sales
Fear Doesn’t Sell
Fear Doesn’t Sell

Fear Doesn’t Sell

Fear is a powerful emotion. It's up there with joy, lust and anger. It's a basic, raw emotion that directly influences our behaviors. Fear triggers our fight or flight response. We don't like being scared, so we do whatever we can to avoid it. Many companies try to...

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Jeremy Miller

Top 30 Brand Guru

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