A Simple Hack to Spark Conversations
Every day you use mental autoresponders: canned response to routine questions. To spark engagement change your autoresponders. A simple hack to generate conversations.
A Simple Hack to Spark Conversations
Category: Persuasion
Customers Persuade Themselves: The Power of Positive Mind Chatter
Customers Persuade Themselves: The Power of Positive Mind Chatter
Your customers' own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
Make Your Brand Visibly Different
Make Your Brand Visibly Different
It's one thing to commit to growing an incredible brand, but if your customers can't see it they won't believe it. Sticky brands are visual brands. Make your brand visibly different.
Google Dictates Web Design
Google Dictates Web Design
We all play by the rules; Google's rules. Scan the web, and you will see website-after-website conforming to the rules. As search has grown in relevance, companies are doing everything in their power to rank high in Google. According to Marketo, "93% of B2B buyers...
Fear Doesn’t Sell
Fear Doesn’t Sell
Fear is a powerful emotion. It's up there with joy, lust and anger. It's a basic, raw emotion that directly influences our behaviors. Fear triggers our fight or flight response. We don't like being scared, so we do whatever we can to avoid it. Many companies try to...
Dog-Whistle Politics
Dog-Whistle Politics
Politics is a fertile ground for marketing innovation. The stakes are high, there's a lot of money in play and elections happen frequently. This has led to a rich body of persuasion research both in academia and the private sector. To win an election you have to...
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Jeremy Miller
Top 30 Brand Guru
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