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The Power of Attraction

The Power of Attraction

Attractive people are more persuasive than ugly people, and the same goes for websites. Attraction is a well understood factor of persuasion.  Physically attractive people have a distinct advantage.  They appear more interesting, more influential and they can ask more...

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People Persuade Themselves

People Persuade Themselves

One of the great myths of sales and advertising is people can be persuaded to do things they don't want to.  Some sales people like to say, "I can sell ice to Eskimos."  As if to say, they can overwhelm their customers with so many arguments and benefits that the...

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