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It's one thing to commit to growing an incredible brand, but if your customers can't see it they won't believe it. Sticky brands are visual brands. Make your brand visibly different.
Attractive people are more persuasive than ugly people, and the same goes for websites. Attraction is a well understood factor of persuasion. Physically attractive people have a distinct advantage. They appear more interesting, more influential and they can ask...
One of the great myths of sales and advertising is people can be persuaded to do things they don't want to. Some sales people like to say, "I can sell ice to Eskimos." As if to say, they can overwhelm their customers with so many arguments and benefits that the...
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Jeremy Miller
Top 30 Brand Guru
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