3 Pitfalls of Managing Multiple Brands
For a small business to manage multiple brands is an expensive and often unrealistic proposition. Think twice before splitting your brands. Build a strong corporate brand.
Category: P&G
Branding: Bland, Boring And Blue
33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!
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Jeremy Miller
Top 30 Brand Guru
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