Bet The Company To Build The Brand
What would happen if you failed? If the risks aren't high, you're not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
Bet The Company To Build The Brand
Category: Phil Schiller
Great Brands Are About People: Ambitious, Impatient People
Great Brands Are About People: Ambitious, Impatient People
Great brands are built by people — ambitious and impatient people. People who want to make a significant change, and make it now. Anyone can learn the principles of branding, but without the right people those strategies won't amount to a hill of beans.
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Jeremy Miller
Top 30 Brand Guru
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