You don't need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn't make business sense, don't use it. It's that simple.
The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.
A strange question hit me on Sunday. Are professionals dumb enough to check into strip clubs on FourSquare or Facebook? The thought hit me while listening to Spark on CBC Radio. Nora Young was interviewing Justin Cranshaw of The Livehoods Project on how he is...
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