Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Give your ideas flight. Every great marketing idea starts with a pitch. Get in front of your ideas and sell them. If you don’t sell them, no one will.
I don't know what it is, but for some reason when marketers turn to social media they feel compelled to shout. They just start pitching with promotions, calls to action, value proposition, events and retweeting their content. Pitch, pitch, pitch. It's plain annoying....
Do you ever feel B2B marketing is just a little too clinical? Or better yet, a little too professional? I've been flipping through trade magazines today, and struck by the number of ads that are plain boring. Transportation and logistics firms marketing themselves...
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