It’s Ok to Change Your Brand
When your value proposition changes, it's time to change your brand. How to adjust your brand when your market shifts.
It’s Ok to Change Your Brand
Category: Pivot
Branding through 2020
Branding through 2020
With stay at home orders slowly beginning to lift many people are still choosing to stay close to home, and we’re also seeing major shifts in behavioral trends.
Pivoting Too Soon and Too Often
Pivoting Too Soon and Too Often
Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
Startup Branding: Plant Deep Roots
Startup Branding: Plant Deep Roots
The founding vision of a business is the roots of the brand. Startups, like Percy 3D, establish long lasting and scalable brands by having a strong vision. Their vision plants roots for the brand to grow and thrive.
What Made You Successful Won’t Make You Successful
What Made You Successful Won’t Make You Successful
Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They're not relying on the past, and pivoting to a new market for the next phase of their growth.
Casualties Along The Way
Casualties Along The Way
Every growing company tries and abandons strategies: products fail, partnerships fail, business ventures fail. Change is necessary for growth, but not everyone will see it that way. Not everyone is going to agree with the changes, and some may get malicious. Manage people with an axe to grind after your company changes direction.
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Jeremy Miller
Top 30 Brand Guru
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