Category: Pivot

It’s Ok to Change Your Brand

It’s Ok to Change Your Brand

When your value proposition changes, it's time to change your brand. How to adjust your brand when your market shifts.
Branding through 2020

Branding through 2020

With stay at home orders slowly beginning to lift many people are still choosing to stay close to home, and we’re also seeing major shifts in behavioral trends.
Pivoting Too Soon and Too Often

Pivoting Too Soon and Too Often

Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
Startup Branding: Plant Deep Roots

Startup Branding: Plant Deep Roots

The founding vision of a business is the roots of the brand. Startups, like Percy 3D, establish long lasting and scalable brands by having a strong vision. Their vision plants roots for the brand to grow and thrive.
What Made You Successful Won’t Make You Successful

What Made You Successful Won’t Make You Successful

Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They're not relying on the past, and pivoting to a new market for the next phase of their growth.
Casualties Along The Way

Casualties Along The Way

Every growing company tries and abandons strategies: products fail, partnerships fail, business ventures fail. Change is necessary for growth, but not everyone will see it that way. Not everyone is going to agree with the changes, and some may get malicious. Manage people with an axe to grind after your company changes direction.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Succeed With A Culture Of Failure

Succeed With A Culture Of Failure

Companies often hire consultants so they don’t make mistakes. The challenge is innovation doesn’t happen in a vacuum. And trying to make everything perfect before you act will not mitigate risks, it just delays action.
Ignore Your Values, Crash Your Brand

Ignore Your Values, Crash Your Brand

Strategies can change, but values don’t. Your company’s values are the glue that holds it together. If you tamper with your values you risk crashing your brand, and jeopardizing or even destroying your business.
Video: My Talk On Next Generation Leadership

Video: My Talk On Next Generation Leadership

In March I had an amazing opportunity to deliver a short speech for the Canadian Association of Family Enterprise ...
Next Generation Leaders

Next Generation Leaders

Steve Jobs wrote, "I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is ...
Pivot or Persevere

Pivot or Persevere

Einstein said the definition of insanity is doing the same thing over-and-over again, and expecting a different ...

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Jeremy Miller

Top 30 Brand Guru

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