Wonder Bread was named after a magical day at the fair. The name positioned the brand to win as the first commercially available pre-wrapped, pre-sliced bread.
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
The 2-Call Close is the holy grail of branding. It’s the ability to package your services so well that you can close a sale in just 2 calls. And I’m not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
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