Wonder Bread was named after a magical day at the fair. The name positioned the brand to win as the first commercially available pre-wrapped, pre-sliced bread.
How Wonder Bread Got Its Name and Defined a Category
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Focus Your Brand To Win
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
The 2-Call Close, Part 1
The 2-Call Close is the holy grail of branding. It’s the ability to package your services so well that you can close a sale in just 2 calls. And I’m not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
