One stop shop is not a value proposition. It's a cliche. Find another way to say one stop shop to describe your brand. Here's how.
Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.
No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you're guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
Every superhero has a nemesis. Batman has the Joker. Spiderman has the Green Goblin. Superman has Lex Luthor. Optimus Prime has Megatron. And the list goes on. A nemesis is a powerful anchor. It differentiates your firm, and makes its purpose tangible. Superman is...
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