Category: Professional Association

Membership Has Its Privileges

Membership Has Its Privileges

Associations and nonprofits are facing a seismic shift: declining membership; event participation is waning; and recruiting new members is getting harder and harder. Pundits are arguing the membership model is dead, but this couldn’t be further from the truth. Membership is not dead. To paraphrase American Express, membership has its privileges.
It Takes One To Know One

It Takes One To Know One

Boomers join associations, young professionals join communities. Professional associations are in a state of decline. Community building is the path to relevance.

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Jeremy Miller

Top 30 Brand Guru

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