Do your customers think of you first when they have a need? Make your brand top of mind. Brilliant™’s marketing strategy is to “be everywhere.” They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Niche marketing is a powerful marketing strategy. It provides focus, and builds credibility. When you focus on a specific group, you can position yourself as the subject matter expert. This can bring you more leads while protecting your margins. The challenge is niche...
Until recently, business-to-business (B2B) companies have relied on traditional sales models – relationships, customer referrals and dedicated sales professionals – to build their businesses. Times are changing, and the Web has upset the apple cart. B2B companies...
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