Category: Promotion

Brilliant: Be Everywhere

Brilliant: Be Everywhere

Do your customers think of you first when they have a need? Make your brand top of mind. Brilliantâ„¢'s marketing strategy is to "be everywhere." They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.
Platform Authenticity: When Self-Promotion Is Annoying

Platform Authenticity: When Self-Promotion Is Annoying

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
3 Pillars of Niche Marketing

3 Pillars of Niche Marketing

Niche marketing is a powerful marketing strategy. It provides focus, and builds credibility. When you focus on a ...
The Rise of Consumer Marketing in B2B

The Rise of Consumer Marketing in B2B

Until recently, business-to-business (B2B) companies have relied on traditional sales models – relationships, ...

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Jeremy Miller

Top 30 Brand Guru

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