purpose

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and…

1 year ago

Combat Uncertainty With Purpose

Your company's purpose helps to conquer the uncertainty caused by the coronavirus. It gives your employees something to grasp to…

2 years ago

Three Steps to Frame the Heart and Soul of Your Brand

A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is…

3 years ago

Walmart Drops Visa, and It’s a Brand Win for Walmart

Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a…

6 years ago

Why Your Company Needs a Compelling Purpose

When employees don't have a compelling purpose there's a high probability they're working for the weekend. Purposes focuses them and…

6 years ago

Pivoting Too Soon and Too Often

Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple…

7 years ago

Volkswagen Lost Its Purpose to be the Biggest Automaker

There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and…

7 years ago

Sticky Branding Beats Oprah

There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It…

8 years ago

Do You Believe In Your Brand?

Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe…

8 years ago