Amplify Your Impact
Impact is another way to think about purpose. Purpose does not have to be complicated. It has to be clear and actionable. So ask yourself, “What impact do I want to make?”
Amplify Your Impact
Category: purpose
Marketing Is Not Magic
Marketing Is Not Magic
There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
3 Ingredients of Brand Storytelling
3 Ingredients of Brand Storytelling
Telling your company’s story is a pretty simple recipe. It has 3 core ingredients: Purpose, Truth, and Action. But like all great dishes, the end result is largely based on the artistry and execution of how the ingredients are put together.
What Is Hard Work?
What Is Hard Work?
"The big secret in life is that there is no big secret. Whatever your goal, you can get there if you're willing to work." – Oprah Winfrey "Greatness isn't handed to anyone; it requires a lot of hard work." – Geoffrey Colvin "If you're going to work … work hard." –...
Don’t Follow Your Passions
Don’t Follow Your Passions
"Follow your passions" is common advice. It's become so common, it's hackneyed. Down on your luck? Follow your passions, it will show you the way. Hate your job? Follow your passions, and do the job you love. What should you do next? Well obviously, follow your...
Your purpose is not complicated
Your purpose is not complicated
Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people didn't own personal computers. It took great forethought and energy to chase such a big hairy audacious deal. Today, Microsoft's mission reads, "At...
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Jeremy Miller
Top 30 Brand Guru
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