Request for Proposal are onerous and time consuming, and the win rate is abysmal. If you’re going to respond to RFPs be sure you will win. Ask these 3 questions before responding to any RFP.
3 Questions to Ask Before Responding to a RFP
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Purdy’s Chocolates: A Culture Of Curiosity
Curiosity is a lost art in our age of broadcast marketing. Karen Flavelle, CEO of Purdy’s Chocolates, bucks the trend. She encourages her staff to be curious and ask questions. Being curious can shift the brand experience. Ask your customers a question or two, and encourage them to share their story.
Picking The Right Niche
A lot of time and effort is wasted developing the wrong niche markets. When building a niche strategy ask 3 key questions. 1. Is there a market? 2. Can you compete and win? 3. Will a market leadership position endure?
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
