It doesn’t take long to realize the ROI — return on investment — from a rebrand. When you deliver the right message to the right market with the right call to action, you will see results.
How can you pivot and promote your business cost-effectively without breaking the bank?
Corona beer’s brand is in trouble. 38% of Americans wouldn’t buy Corona beer because of the coronavirus. How crises impact brand names.
In the oil patch, “Canada” is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop “Canada.”
A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Rebranding is a big decision. It’s like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
It’s easy to look at successful companies and think, “I want that.” Success comes after you make Big Goals and take Bold Actions.
Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you’re guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
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