14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Rebranding your business is a big decision. Analyze the risks and opportunities. Here’s a step-by-step approach to rebrand your business.
In the oil patch, “Canada” is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop “Canada.”
Your brand is a work in progress, ours too. Check out Sticky Branding’s new website and updated brand identity. It’s a brand in progress!
When a business name is affecting sales performance it’s got to go. Why A-1 Shipping Supplies rebranded to Rocketline. See the results.
A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Rebranding is a big decision. It’s like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
Getting your brand name right makes all the difference in the world. But the process of finding the right name is time consuming and challenging. It takes a lot of creativity to find a short list of compelling names, and the the guts to let your market react to it and guide you to the right outcome.
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff’s buy-in.
It baffles me when people try to "wing it." I see it all the time. Job seekers show up to an interview, and they haven't done their homework. They don't know what the company does, why the job is important or how they'll be successful in it. They just expect the...
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!