Category: Rebranding

How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It

How One Tweet Is Destroying the CrossFit Brand and What Every Business Owner Needs to Learn From It

14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Should I Rebrand My Business?

Should I Rebrand My Business?

Rebranding your business is a big decision. Analyze the risks and opportunities. Here's a step-by-step approach to rebrand your business.
Canadian Companies Are Dropping “Canada” from their Names, and They Should!

Canadian Companies Are Dropping “Canada” from their Names, and They Should!

In the oil patch, "Canada" is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop "Canada."
A Brand In Progress: Check Out the New Website!

A Brand In Progress: Check Out the New Website!

Your brand is a work in progress, ours too. Check out Sticky Branding's new website and updated brand identity. It's a brand in progress!
When to Change Your Business Name: A-1 Rebrands to Rocketline

When to Change Your Business Name: A-1 Rebrands to Rocketline

When a business name is affecting sales performance it's got to go. Why A-1 Shipping Supplies rebranded to Rocketline. See the results.
Rebranding Sticky Branding: What Do You Think?

Rebranding Sticky Branding: What Do You Think?

A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Why Rebrands Fail

Why Rebrands Fail

Rebranding is a big decision. It's like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
Archway Insurance: Rebranding Relies On A Strong Team

Archway Insurance: Rebranding Relies On A Strong Team

Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.
Don’t Wing It

Don’t Wing It

It baffles me when people try to "wing it." I see it all the time. Job seekers show up to an interview, and they ...
Brands Have a Shelf Life

Brands Have a Shelf Life

Brands age and mature, and if they're not maintained they fall apart. You can see the aging process every time ...

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Jeremy Miller

Top 30 Brand Guru

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