Describe your products simply, succinctly and in the language of your customers. Speaking in the language of your customers will make your brand more findable, referable, memorable and desirable.
What do you do? In very simple terms tell me who you are and what you do. It's amazing to hear how few companies can clearly explain what business they are in. Rather than coming out and simply stating, "I do this …," they pontificate and use puffy language, benefit...
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