Describe your products simply, succinctly and in the language of your customers. Speaking in the language of your customers will make your brand more findable, referable, memorable and desirable.
Embrace Your Category
read more
BLOG
Brand Differentiation Starts with Simple Clarity
What do you do? In very simple terms tell me who you are and what you do. It's amazing to hear how few companies can clearly explain what business they are in. Rather than coming out and simply stating, "I do this …," they pontificate and use puffy language, benefit...
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!
About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
