Embrace Your Category
Describe your products simply, succinctly and in the language of your customers. Speaking in the language of your customers will make your brand more findable, referable, memorable and desirable.
Embrace Your Category
Category: Recruiter
Brand Differentiation Starts with Simple Clarity
Brand Differentiation Starts with Simple Clarity
What do you do? In very simple terms tell me who you are and what you do. It's amazing to hear how few companies can clearly explain what business they are in. Rather than coming out and simply stating, "I do this …," they pontificate and use puffy language,...
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Jeremy Miller
Top 30 Brand Guru
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