In a world of too much noise, the simple act of building strong customer relationships will make your brand stand out. Here’s how.
It’s the Relationship, Stupid. How Strong Relationships Grow Strong Brands
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Do Customers Know, Like and Trust Your Brand?
Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Come For The Service, Stay For The Relationship
Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
Email Outperforms Social Media 3-to-1
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Sales And Marketing Are One
Sales and Marketing are one in your customers’ eyes. The challenge is sales and marketing are functionally very different roles. To create consistent client experiences, get your entire leadership involved in business development.
What’s in a Community? Relationships!
Sales is based on relationships. Your customers won’t buy from you unless they like you, trust you and find you credible. But the challenge is relationship building is time consuming. Community building changes this dynamic, and enables you to scale your network far beyond traditional means.
A Leader To Follow: Steve Jobs
The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve Jobs did. His reach is nothing less than profound. As soon as his death was announced all the social networks exploded with an outpouring of grief,...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
