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In a world of too much noise, the simple act of building strong customer relationships will make your brand stand out. Here's how.
Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Sales and Marketing are one in your customers' eyes. The challenge is sales and marketing are functionally very different roles. To create consistent client experiences, get your entire leadership involved in business development.
Sales is based on relationships. Your customers won’t buy from you unless they like you, trust you and find you credible. But the challenge is relationship building is time consuming. Community building changes this dynamic, and enables you to scale your network far beyond traditional means.
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Jeremy Miller
Top 30 Brand Guru
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