Customers Need Trust, Not Discounts
Discounts, promotions and cheap prices are shortcuts to grow your sales, but anyone can offer them. And if anyone can do it, you can’t grow a sticky brand. Price is a race to the bottom.
Category: Relationships
The 3R’s of Prospecting: Relationships, Referrals, Results
Prospecting for customers is more than hunting and cold calling. Business development is a process that focuses on the 3R's: Relationships, Referrals and Results.
The Best Time To Start Customer Relationships
The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they're ready to buy.
A-B-C: Always Be Connecting
A-B-C, Always Be Closing is bad advice. If you don’t have the relationships, you don’t stand a chance. It’s time to change the selling alphabet. It’s not about closing, it’s about connecting.
The Double-Edged Sword of Digital Marketing
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
Sales Quotas Aren’t Hit On The Golf Course
There used to be a time when selling was a social activity. Sales people tracked their clients’ birthdays and ...
Stop Shouting! Listen. Build Your Brand Listening
I don't know what it is, but for some reason when marketers turn to social media they feel compelled to shout. ...
Relationships Trump Google
Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do.
The ...
StickyBranding.com v2.0: Brands Are Never Static
Last night we flipped the switch, and launched our new website. Welcome to version 2.0 of www.StickyBranding.com. ...
Hunters and Farmers: A Failed Sales Model
Splitting a sales force into hunters and farmers is a popular model. The hunters are responsible for new business ...
Strong Brands Build Strong Relationships
Sometimes we need a hit of reality to see what's really important. You don't get repetitive customers and ...
Why Social Media Matters: Relationships
If you ever needed a reason why you should jump into social media with both feet, here's one: RELATIONSHIPS. ...
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Jeremy Miller
Top 30 Brand Guru
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