If you’re like me, your business is your baby. I’m sure you will put similar effort into naming it. Here are 8.5 steps to name your business.
In 2018 CRI changed its name to E3 Restaurant Group. Learn how the company used Sticky Branding’s brand naming process to select a name that was a symbol of their legacy, and the pioneers of the Seattle restaurant industry.
When a business name is affecting sales performance it’s got to go. Why A-1 Shipping Supplies rebranded to Rocketline. See the results.
Everything in a business can change over time, but the name does not. A brand name is the longest living artifact of a company. Protect it.
Brand naming is one of the trickiest parts of the branding process. The stakes are high, because it’s such an important decision. Here are 7 questions to evaluate if you’ve got a great brand name.
How to name a company in 3 steps. Choosing a name for your company is one of the most difficult parts of the branding process. It’s like naming your child. You’re defining your company from this day forward. It’s not easy, but when you get it right a brilliant company name will make your brand stand out.
Changing your brand name is an expensive proposition. It’s like hitting the reset button and can wipe away years of history. Choose to rename your brand under very specific circumstances.
Why? This is the most important question to answer in any rebranding or renaming project. Why? Why are you doing it? If you can't give a succinct, authentic and sharable message, stop. Don't pass go. Don't collect $200. You've got to get your story right before you do...
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