Category: Repetition

What’s Your Brand’s Hook?

What’s Your Brand’s Hook?

A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to ...
Your customers are drawn to the familiar

Your customers are drawn to the familiar

For the past 2 weeks my office has been caught up in World Cup madness. The TV's been on in the lunchroom, the ...

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Jeremy Miller

Top 30 Brand Guru

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