Category: Repositioning
Branding StrategiesSticky Brands
Sales Purgatory: The cost of adopting a niche strategy
National Logistics services: The Cost Of Repositioning

National Logistics services: The Cost Of Repositioning

Repositioning a business can be one of the most costly and painful transitions a company go through. National Logistics Services (NLS) went through 18 months of sales purgatory when it repositioned from a general logistics provider to experts in fashion and footwear. Today NLS has a sticky brand, but it was a challenging journey. Peter Reaume, CEO of NLS explains, "It was one of the scariest thing I've ever done. We knew we had to specialize, but the transition was hard."

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Jeremy Miller

Top 30 Brand Guru

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