Success Comes After Big Goals and Bold Actions
It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.
Success Comes After Big Goals and Bold Actions
Category: Repositioning
National Logistics services: The Cost Of Repositioning
National Logistics services: The Cost Of Repositioning
Repositioning a business can be one of the most costly and painful transitions a company go through. National Logistics Services (NLS) went through 18 months of sales purgatory when it repositioned from a general logistics provider to experts in fashion and footwear. Today NLS has a sticky brand, but it was a challenging journey. Peter Reaume, CEO of NLS explains, "It was one of the scariest thing I've ever done. We knew we had to specialize, but the transition was hard."
Why Brands Need To Be Refreshed
Why Brands Need To Be Refreshed
Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay relevant and desirable. I wrote about this idea a couple weeks ago. Yet it begs the question, why must a brand be refreshed? Brands are updated for two...
Brands Have a Shelf Life
Brands Have a Shelf Life
Brands age and mature, and if they're not maintained they fall apart. You can see the aging process every time you redo your website. Typically a corporate website needs to be overhauled every 4 years. It starts looking tired in the third year, and dilapidated in...
Why Are You Rebranding? You Better Have a Good Story
Why Are You Rebranding? You Better Have a Good Story
Why? This is the most important question to answer in any rebranding or renaming project. Why? Why are you doing it? If you can't give a succinct, authentic and sharable message, stop. Don't pass go. Don't collect $200. You've got to get your story right before you...
Rebranding Starts Inside. Why BP Stepped In it.
Rebranding Starts Inside. Why BP Stepped In it.
The oil spill in the Gulf of Mexico is heart breaking. The level of destruction is astronomical, and the repercussions will be felt for decades to come. How can a company claim to be "Beyond Petroleum," and be at the center of such a disaster? The branding and...
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Jeremy Miller
Top 30 Brand Guru
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