Changing your brand name is an expensive proposition. It’s like hitting the reset button and can wipe away years of history. Choose to rename your brand under very specific circumstances.
Brand momentum is exciting and powerful when your brand is rising, but terrifying if it’s declining. Energy accelerates the impact of your brand, but it’s elusive. Here are 3 tips to increase your brand’s momentum.
There's a prevailing attitude that "sales driven" companies are superior. I know I held that belief for the longest time. But it's a fallacy. Being sales driven is fine, but without continuous innovation sales are not sustainable. This idea rang home for me while...
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