"That's the way we do things around here." What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.
94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.
Companies have a choice: get into social media, or get into it later. Either way every company is going to have to embrace social media as a key component of their marketing and communications very soon. Yesterday I laid out this challenge to the Benefits Alliance...
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