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Enforced Mediocrity

Enforced Mediocrity

“That’s the way we do things around here.” What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.

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94% of Adults Don’t Have Leisure Time

94% of Adults Don’t Have Leisure Time

94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.

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Social Media: You Don’t Have a Choice

Social Media: You Don’t Have a Choice

Companies have a choice: get into social media, or get into it later. Either way every company is going to have to embrace social media as a key component of their marketing and communications very soon. Yesterday I laid out this challenge to the Benefits Alliance...

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