A talented marketer with no marketing budget can achieve more than a weak marketer working with a $50,000 marketing budget. Working with the right marketing talent will accelerate your business, and help you go further, faster.
Theodore Levitt wrote, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” This quote is famous, because so many companies confuse their corporate purpose. They position their brands on what they do, and lose sight of what they deliver.
Impact is another way to think about purpose. Purpose does not have to be complicated. It has to be clear and actionable. So ask yourself, “What impact do I want to make?”
Prospecting for customers is more than hunting and cold calling. Business development is a process that focuses on the 3R’s: Relationships, Referrals and Results.
No doubt about it, speed sells. We live in a time-starved, productivity obsessed world. Every second counts, and saving your clients time is a fantastic value proposition. Advertisers have been playing to consumers need for speed for decades. Just look at some of the...
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