ROI Cues are small results or metrics that demonstrate progress. They provide a psychological hit that what we’re doing is working, and provide validation to keep going. And ROI Cues are an essential element for creating happy customer relationships.
Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.
Nothing in life is guaranteed. We know that. We accept that. That's life. So why do organizations try to sell on ROI (return on investment)? It's as if they can predict the future, and guarantee their customers will have specific results. It just doesn't work that...
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