Category: Richard Branson

The Possibility of Personality

The Possibility of Personality

Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
Brand Momentum

Brand Momentum

Brand momentum is exciting and powerful when your brand is rising, but terrifying if it's declining. Energy accelerates the impact of your brand, but it's elusive. Here are 3 tips to increase your brand's momentum.
Differentiating When Everyone Is The Same

Differentiating When Everyone Is The Same

Instead of trying to offer unique services in a commoditized market, create a unique experience. Differentiate on your firm’s personality, values or interests.

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Jeremy Miller

Top 30 Brand Guru

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