Your customers’ own thoughts are more influential than what you say or write. Your customers persuade themselves. Engage the voice inside their head. They listen to their mind chatter more than your marketing.
Fear is a powerful emotion. It's up there with joy, lust and anger. It's a basic, raw emotion that directly influences our behaviors. Fear triggers our fight or flight response. We don't like being scared, so we do whatever we can to avoid it. Many companies try to...
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