Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don’t you serve?
Who Do You Serve?
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Focus Your Brand To Win
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
Tilt The Odds: Choose A Niche To Win
No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you’re guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
