It doesn’t take long to realize the ROI — return on investment — from a rebrand. When you deliver the right message to the right market with the right call to action, you will see results.
What’s the minimum number of followers to achieve your sales objectives? Targeting fewer followers with higher engagement generates more sales!
ROI Cues are small results or metrics that demonstrate progress. They provide a psychological hit that what we’re doing is working, and provide validation to keep going. And ROI Cues are an essential element for creating happy customer relationships.
Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.
Buzzwords and acronyms are like Wonder Bread. They may sound impressive, but they're nutritionally deficient for your brand. "We provide an industry-leading solution that delivers a high ROI and low total cost of ownership." Sounds pretty good, and it might even be...
How do you eat an elephant? One bite at a time. The same goes for branding. Too often branding turns into a massive, costly project. It's a symptom of treating it as a one-time project, and trying to do too much at once. You don't just brand a business, and then leave...
Nothing in life is guaranteed. We know that. We accept that. That's life. So why do organizations try to sell on ROI (return on investment)? It's as if they can predict the future, and guarantee their customers will have specific results. It just doesn't work that...
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