Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It's a marathon.
We all have an opportunity to give back and engage our communities. It doesn't matter the industry. There are always people interested in your industry, your expertise and your involvement. Phil Knight built Nike into a powerhouse brand in the 1970s by connecting...
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