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Avoid the Obvious: Where Are Your Customers Going?

Avoid the Obvious: Where Are Your Customers Going?

Walter Gretzky coached his son to “Skate where the puck is going, not where it’s been.” The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn’t been served before?

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Dog-Whistle Politics

Dog-Whistle Politics

Politics is a fertile ground for marketing innovation. The stakes are high, there's a lot of money in play and elections happen frequently. This has led to a rich body of persuasion research both in academia and the private sector. To win an election you have to shape...

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