Salespeople Don’t Create Demand, They Serve It
Salespeople don’t create demand for your products or services, they serve it. Here is why hiring more salespeople may be the wrong strategy.
Salespeople don’t create demand for your products or services, they serve it. Here is why hiring more salespeople may be the wrong strategy.
There's a widely held myth that sales people create growth. Entrepreneurs will say, "I need a really good hunter to get our business to the next level." As if to say, hiring rainmakers will magically solve all their sales problems. It just doesn't happen. Before I...
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