When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.
Sales performance is an effective indicator of brand performance. Sure, you can look at other metrics like social media engagement or the number of visitors to your website, but all those metrics roll up to one big question. How is marketing moving the sales needle?
"Salespeople drive sales" is a myth. It's simply untrue. Salespeople service demand, and marketing generates demand. Learn how you can improve sales performance in your organization by generating more demand for your products and services.
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