Seven Mistakes That Screw Up Your Brand
Nobody is perfect. But some mistakes can really screw up your brand. Are you committing any of the 7 Mistakes that really screw up a brand?
Category: Sales
3% Rule: Engage Customers Before They Need Your Services
Sticky Brands understand the importance of relationships. Their brand is not based on aggressive marketing and pitching. It's based on a personal connection where their customers know, like, and trust them.
Brochures Are Sales Crutches
Brochures and sales sheets don't help the sales process. They don't make it easier for your customers to buy. They don't solve problems. Brochures are sales crutches. They prop up weak salespeople and indistinguishable brands.
The 2-Call Close, Part 3
There is no substitute for great sales talent. Experts close deals faster than average salespeople. They make the 2-Call Close possible.
The 2-Call Close, Part 2
Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.
The 2-Call Close, Part 1
The 2-Call Close is the holy grail of branding. It's the ability to package your services so well that you can close a sale in just 2 calls. And I'm not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Freely Fire Bad Customers
It's ok to fire bad customers. Actually, it's great to fire bad customers. Bad customers are holding your business back. They are stunting it's growth, and hurting your brand. Fire bad customers to free your company to do great work.
Sticky Branding Beats Oprah
There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
3T’s of Sales Performance: Territory, Timing, and Talent
Sales performance is predicated on three variables: Territory, Timing, and Talent. Their impact on your organization is in that order, but the number one predictor of sales performance is the territory.
Selling Innovation in a Commoditized Market
Selling a new innovation or a new concept is hard, because clients are resistant. They don't get it, or they're not prepared to change. So they ply you with platitudes, "This looks amazing, but it's two years ahead of what we need." Or some other compliment veiled as a brush off. The issue is not one of innovation or understanding. This issue is branding. Positioning an innovation requires a different approach.
Seller Beware
In the pre-Internet days people used to say, "Buyer Beware." Companies were in control. They set the price. They educated the buyers. They negotiated from a position of power. That's not the case anymore. The tables have turned. It's "Seller Beware."
Is Your Sales Process Hurting Your Brand?
Your brand and marketing create the conditions for a sale. But a flawed sales process can unravel all the goodwill created by your brand. Manage your sales process to a high standard, and deliver a buying experience your customers expect.
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Jeremy Miller
Top 30 Brand Guru
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