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Selling Innovation in a Commoditized Market

Selling Innovation in a Commoditized Market

Selling a new innovation or a new concept is hard, because clients are resistant. They don’t get it, or they’re not prepared to change. So they ply you with platitudes, “This looks amazing, but it’s two years ahead of what we need.” Or some other compliment veiled as a brush off. The issue is not one of innovation or understanding. This issue is branding. Positioning an innovation requires a different approach.

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Silverline: Growing A First Call Advantage

Silverline: Growing A First Call Advantage

Do your customers call you first when they’re ready to buy? Silverline has created a first call advantage. They generate over 90% of their business from referrals from Salesforce.com. They’ve created an enviable position as the first call in their niche, and they’re growing rapidly as a result.

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A Clear Call To Action

A Clear Call To Action

A clear call to action is one of the most important aspects of your website. But it’s hard to it get right. Someone stumbles across your website, they find the information compelling, and then … what’s next? Answering “what’s next?” can be the difference between a prospect contacting you or having them move on.

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