Services
About
Resources
Great brands challenge the status quote, and they fight for it. No one created a great brand by being a copycat. Fight for what you believe in.
On Wednesday, April 20 I am hosting a live webinar with Pardot / Salesforce.com. Join me for an interactive discussion on how B2B companies engage their customers and grow their brands.
Talent is the great divider of brands. Your organization's ability to attract, hire, and organize talented people is what will separate it from the competition. As Donald Rumsfeld famously said, "A's hire A's and B's hire C's."
Should you publish your pricing on your website? This is a contentious question, and one without a clear cut answer. Here's the reasons why and why not to publish pricing on your website.
Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.
Selling a new innovation or a new concept is hard, because clients are resistant. They don't get it, or they're not prepared to change. So they ply you with platitudes, "This looks amazing, but it's two years ahead of what we need." Or some other compliment veiled as a brush off. The issue is not one of innovation or understanding. This issue is branding. Positioning an innovation requires a different approach.
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
Jeremy Miller
Top 30 Brand Guru
Download our Latest Guide
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields
The posts you requested could not be found. Try changing your module settings or create some new posts.