Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus's brand.
Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He's the world's most recognized fictional character, and the stickiest brand.
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