Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus’s brand.
The Making of Santa Claus’s Brand
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Santa’s Workshop: A Remarkable Story and Brand
Santa’s Workshop is truly a remarkable business, and embodies what it takes to grow a Sticky Brand. Learn from Nick Kringle and his family on what it takes to grow a remarkable that is recognized world wide.
Santa Claus: The World’s Stickiest Brand
Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He’s the world’s most recognized fictional character, and the stickiest brand.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
