Leave it to marketers to tinker and create a brand. Over the course of 200 years, companies have influenced and shaped Santa Claus’s brand.
Santa’s Workshop is truly a remarkable business, and embodies what it takes to grow a Sticky Brand. Learn from Nick Kringle and his family on what it takes to grow a remarkable that is recognized world wide.
Santa Claus is not skinny, surly, vegan or fur-friendly. He doesn’t wear green, and he’s not clean shaven. He’s Jolly Old Saint Nick and we universally love him. He’s the world’s most recognized fictional character, and the stickiest brand.
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!