Why You Should Write Long Form Content (Hint: Google Loves It)
Long form content are the articles that make me the most money. Google rewards well written long form content, which helps you drive sales.
Category: Search Engine Optimization
Your Website: The Set It And Forget It Trap
How often do you update your website? I'm not talking about adding a blog post or publishing an article. How often do you make structural changes to your website? Your website is alive, and apart of a vibrant ecosystem. If you are not updating it quarterly, your website will atrophy and die.
Path of Search: Targeting Active Buyers
Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they're considering their options. This is a major element of a demand generation program.
Less Strategy, More Execution
No one is born with perfect vision and purpose. The only way to find it is to live it and look for it. Strategizing and planning will only take you so far. Then you have to act.
Branding Professional Services Firms: The People Problem
The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
The Best Time To Start Customer Relationships
The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they're ready to buy.
Feeding The Content Beast
Your content is the foundation of your digital brand. The content your company produces drives social media, ...
Relationships Trump Google
Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do.
The ...
93% of B2B Purchases Start With Search
According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing ...
Creating Content to Drive the Sales Process
It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's ...
Content: You Don’t Have An Option
Ten years ago some people argued they didn't need a website. They felt their business was too complex or their ...
Describe what you do in 10 words or less
Your customers have choice. Spend a few minutes on Google or Bing, and you can find virtually anything. Want to ...
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Jeremy Miller
Top 30 Brand Guru
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