Long form content are the articles that make me the most money. Google rewards well written long form content, which helps you drive sales.
Why You Should Write Long Form Content (Hint: Google Loves It)
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Your Website: The Set It And Forget It Trap
How often do you update your website? I’m not talking about adding a blog post or publishing an article. How often do you make structural changes to your website? Your website is alive, and apart of a vibrant ecosystem. If you are not updating it quarterly, your website will atrophy and die.
Path of Search: Targeting Active Buyers
Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they’re considering their options. This is a major element of a demand generation program.
Less Strategy, More Execution
No one is born with perfect vision and purpose. The only way to find it is to live it and look for it. Strategizing and planning will only take you so far. Then you have to act.
Branding Professional Services Firms: The People Problem
The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
The Best Time To Start Customer Relationships
The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they’re ready to buy.
Feeding The Content Beast
Your content is the foundation of your digital brand. The content your company produces drives social media, influences your search rank and feeds your website. It builds your company’s credibility by demonstrating your firm’s capabilities, personality and values. And...
Relationships Trump Google
Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do. The impact of Google hit home for me this week as I evaluated a series of student presentations at Ryerson University. During one of the talks the speaker...
93% of B2B Purchases Start With Search
According to Marketo, "93% of B2B buyers begin their buying process using Internet search." That's an astonishing statistic. Especially when you consider Google was only launched in 2000. Buyer behavior has changed. In the 80's and 90's, B2B buyers started their...
Creating Content to Drive the Sales Process
It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's essential. Content is the backbone of your digital marketing strategy. You need it to achieve a high search rank. You need it for customer engagement. You need...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
