Category: Search Engine Optimization

Why You Should Write Long Form Content (Hint: Google Loves It)

Why You Should Write Long Form Content (Hint: Google Loves It)

Long form content are the articles that make me the most money. Google rewards well written long form content, which helps you drive sales.
Your Website: The Set It And Forget It Trap

Your Website: The Set It And Forget It Trap

How often do you update your website? I'm not talking about adding a blog post or publishing an article. How often do you make structural changes to your website? Your website is alive, and apart of a vibrant ecosystem. If you are not updating it quarterly, your website will atrophy and die.
Path of Search: Targeting Active Buyers

Path of Search: Targeting Active Buyers

Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they're considering their options. This is a major element of a demand generation program.
Less Strategy, More Execution

Less Strategy, More Execution

No one is born with perfect vision and purpose. The only way to find it is to live it and look for it. Strategizing and planning will only take you so far. Then you have to act.
The Partner Compensation Problem

The Partner Compensation Problem

The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
The Best Time To Start Customer Relationships

The Best Time To Start Customer Relationships

The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they're ready to buy.
Feeding The Content Beast

Feeding The Content Beast

Your content is the foundation of your digital brand. The content your company produces drives social media, ...
Relationships Trump Google

Relationships Trump Google

Search is one of the most immersive Internet tools in our lives. Have a question, Google it. It's what we do. The ...
93% of B2B Purchases Start With Search

93% of B2B Purchases Start With Search

93% of B2B buyers begin their buying process using search engines. Learn how to position your brand to come up first in Google and Bing.
Creating Content to Drive the Sales Process

Creating Content to Drive the Sales Process

It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's ...
Content: You Don’t Have An Option

Content: You Don’t Have An Option

Ten years ago some people argued they didn't need a website. They felt their business was too complex or their ...
Describe what you do in 10 words or less

Describe what you do in 10 words or less

Your customers have choice. Spend a few minutes on Google or Bing, and you can find virtually anything. Want to ...

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Jeremy Miller

Top 30 Brand Guru

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